Using Super-Efficiency DEA to Benchmark the Internet Channels Efficiency
The emergence of the Internet has forced a wealth of firms to explore a new form of channels of distribution, i.e., Internet channels. Nevertheless, few empirical studies undertake comprehensive Internet channels evaluation and provide direct evidence on their performance implications. In order to fill in the literature gap, this research employs super-efficiency data envelopment analysis (DEA) to benchmark the operating efficiency of Internet channels. Empirical data are collected from the financial service sector in Taiwan. The findings demonstrate that the existence of large inefficiencies due to poor input utilization and failure to operate at constant returns to scale. This research provides significant insight into the degree of the efficient firms, further identifies the most distinguished firm as benchmark, and eventually benefits multiple-channel-policy making in resource allocation.
Data envelopment analysis (DEA) Internet channels performance evaluation super-efficiency DEA
Hung-Jen Tu Wan-Chu Yen Pin-Chang Chen
Assistant Professor of Marketing,Department of International Business,Providence University No.200,C Research Assistant,Department of International Business,Providence University.No.200,Chung Chi Rd.,T Department of Information Management,Yu-Da College of Business.No.168,Shiuefu Rd.Tai-wen Tsun,Chao-C
国际会议
2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)
厦门
英文
606-611
2009-06-08（万方平台首次上网日期，不代表论文的发表时间）