An Empirical Research on Competitive Advantages of Travel e-Business: A Comparative Perspective from Resource-based View
Electronic businesses (e-Business) play an important role in the travel service industry. The purpose of this paper is to develop a framework to study e-business competitive advantages from resource-based view (RBV), and compare the differences between traditional and online travel agencies. Thirty eight management executives who are from the list of top 100 travel firms in China are invited to participate in this survey together with Delphi investigation. The results show that e-business competitive advantages in traditional business depend on the collaborative process capabilities and availability information sharing under win-win cooperative mechanism. Online reservation and customization services are the prominent competitive advantages of online travel firms that seek external organizational resources. These findings indicate the usefulness theoretical framework for examining e-business competitive advantages from RBV. They also provide insights for both business managers and policy-makers.
competitive advantages travel e-business traditional travel agencies online travel firms RBV
Zhen Zhu Jing Zhao Xiaoqin Ye Maomao Chi
Center for International Cooperation in E-Business,School of Economics and Management,China Universi Graduate School,China University of Geosciences,Wuhan 430074,P.R.China
国际会议
2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)
厦门
英文
612-617
2009-06-08（万方平台首次上网日期，不代表论文的发表时间）