Analysis on the Distortion Problem of Reputation Signal under the Background of Crisis

摘要：

Reputation management is an important focus in the fields of CRM and PRM. This article focused on the problem of reputation distortion as an outside signal. Based on information dissymmetry, this article tried to explain why the reputation signal is distorted in the angle of stakeholders and corporate communication, through exploring the concept, structure and the diffusion process of reputation.

关键词： reputation signal distortion information dissymmetry stakeholders

作者: T.Jiang J.F.Xu

作者单位: Management School of Zhejiang University,Hangzhou,China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 636-640

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）