An Analysis on Types and Business Activities of Farmer Middlemen in Strawberry Production-A Case Study

摘要：

Among all the types of distributors who play different roles in the vegetables and fruits distribution system, farmer middlemen have attracted increasing attention. Farmer middlemen, who hold more than 80％ of the market in strawberry distribution in Jiande Strawberry Wholesale Market located in Xutang village, have fulfilled a very important function in the distribution process. The paper takes farmer middlemen in this village as a case study to clarify their types and highlight their function through systematically analyzing their business activities. Farmer middlemens limitations and development tendency are also analyzed in the end.

关键词： Farmer middlemen Distribution Multi-family management Mingle family management

作者: Guowei Wan Guojun Ji Xiaoyan Shang Abe Jun

作者单位: Faculty of Business Administration,Zhejiang Shuren University,Hangzhou,China School of Management,Xiamen University,Xiamen Fujian,361005,China Faculty of Applied Biological Sciences,Gifu University,Gifushi,Japan

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 658-663

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）