An Empirical Study on the Psychological Contract Structure of Service Enterprise: With Bank for Ezample

摘要：

On the basis of psychological contract studies at home and abroad this paper analyses service enterprises and draws a psychological contract model for the service enterprise and customer through defining customer psychological contract concept under the marketing situation. Also, it explores the composition of various structural dimensions. It remains to see if contract model can be applied to service business strategies.

关键词： service enterprise psychological contract psychological contract structure bank

作者: Lin YANG Li YANG

作者单位: Scientific Research Team in Guangdong University,Guangzhou,P.R.China Nanguo Business College of Guangdong University,Guangzhou,P.R.China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 682-687

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）