Vertical Structure Choice of Chain to Chain under Price and Service Competition

摘要：

The purpose is to propose the structure models of chain to chain competition, and disclose the impact of price competition and service competition and cost of service on the vertical structure choice. Furthermore, we characterized the vertical structure difference of service cost varying from high to medium and low level. The results suggested that, firstly, in the low cost service industries, service competition was more critical to vertical structure choice than price competition. Second, in the medium cost service industries, service competition and price competition were both important to vertical structure choice. Finally, in high cost service industries, price competition are more critical to vertical structure choice.

关键词： price competition service competition chain to chain vertical structure

作者: Jian Yuan Xingzheng AI Tao Liao Xia Hu

作者单位: School of Economics and Management,University of Electronic Science and Technology of China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 688-693

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）