An Analysis and Optimization of the Value Chain of Dairy Industry after the Sanlu Event in China

摘要：

Sanlu melamine milk event shocked the whole world after the Olympic Games successfully closing in Beijing in August 2008.It was reported more than six thousands babies were affected. It was not Sanlu only, but also YiLi, Mengniu and other firms. Their products had also been found to contain melamine. The dairy industry of china was trapped in the crisis of confidence. At the same time more foreign brands took the opportunity to occupy the market. Sanlu event has brought the industry to an unprecedented crisis. So whats the key point of Chinas dairy industry? How to be out of trouble and obtain a competitive advantage? We tried to build a model based on the industry value chain to analyze and solve the problem.

关键词： Dairy Customer value Industry value chain

作者: Xiaoyan Shang Guojun Ji Guowei Wan

作者单位: Faculty of Business Administration,Zhejiang Shuren University,Hangzhou,China School of Management,Xiamen University,Xiamen Fujian,361005,China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 740-745

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）