Research on Propagation of Trust and Distrust by Means of Co-citation

摘要：

The prosperous development of the customer to customer business has made trust and distrust salient. In this background, a key question is how trust and distrust propagate themselves among people who do not have previous interactions with each other, yet little research has been conducted towards this ending. Therefore, this paper attempts to fill the research gap by studying the propagation of trust and distrust. This study proposes co-citation as an appropriate means of propagation, constructs a belief matrix relating trust and distrust, and designs an algorithm by which an experiment is conducted. The results show that trust and distrust are in two distinct dimensions, co-citation is appropriate for propagating trust and distrust, and distrust is useful to make trust propagated more accurately and efficiently.

关键词： Co-citation Distrust Propagation Trust

作者: Yan Zhu Yan Li Yanfei Ren

作者单位: Department of Management Science and Engineering,School of Economics and Management Department of Management Science and Engineering,School of Economics and Management,Tsinghua Univers

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 943-948

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）