A Study on the Undergraduate Lifestyle and Domestic Travel Behavior in China

摘要：

To analyze the market according to the lifestyles can help the enterprises to aim at the target market and in turn make effective marketing strategies. Based on the survey data of 404 students in Xiamen University, this paper provides insight into the undergraduate travel behavior by market segmentation method that based on their lifestyle. The findings of the research indicate the Chinese undergrads market can basically be divided into 3 groups: Socially oriented, budget concerned, and independent minded. People living different lifestyles show little difference in aspects like gender, age, grade, faculty, etc, however, it becomes obviously distinctive when looking into the financial data which shows the sum each group spend on entertainment. The result reflects the similar phenomenon that different lifestyle segment will lead to diversification in traveling consumption.

关键词： Lifestyle Market segmentation Traveling Undergraduates

作者: Guo.Lin Lin.Yi-jie

作者单位: School of Management,Xiamen University,361005 Xiamen,China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 949-953

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）