Developing Critical Thinking Skills by Using Hybrid Pedagogy in International Marketing Strategy Course

摘要：

Business school students should possess the insights and critical thinking skills, and be able to make decisions in uncertain times. This article examines hybrid pedagogy which combines case analysis with case writing to teach International Marketing Strategy course for undergraduate students so as to develop student capabilities of problem identification, analysis, problem solving, synthesis, evaluation and decision making in uncertainty. The evidence shows that the hybrid pedagogy enriches student learning experience, while improving students critical thinking skills.

关键词： Critical thinking Hybrid pedagogy Case writing

作者: XI Hongmei

作者单位: Management School, Shanghai Institute of Foreign Trade, P.R.China 201620

会议类型: 国际会议

会议名称: 2009 International Conference on Education Management and Engineering(2009教育管理与工程国际研讨会)

会议地点: 河南焦作

会议语种:英文

页码: 469-474

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）