The Research of Case Teaching in the Marketing Curriculum

摘要：

The unity of theory and practice is the basic characteristics of marketing curriculum. Case teaching can meet needs of marketing teaching, so case teaching should be widely used by teachers. In order to give full play to the advantages of case teaching, teachers must focus on innovating teaching methods, expanding the sources of case and continuously improving the ability of organizations in case teaching.

关键词： case teaching teaching reform marketing course case source quality of teaching

作者: LI Dalin

作者单位: School of Economics and Management, Henan Polytechnic University, P.R.China, 454150

会议类型: 国际会议

会议名称: 2009 International Conference on Education Management and Engineering(2009教育管理与工程国际研讨会)

会议地点: 河南焦作

会议语种:英文

页码: 552-555

在线出版日期: 2009-06-01（万方平台首次上网日期，不代表论文的发表时间）