The Ezploration and Study of Marketing Management Strategy in Electricity Enterprise

摘要：

Starting from the guideline of marketing management in electricity enterprises, this paper describes comprehensively how to expand electricity market in the strategy aspect and the necessity to improve the marketing management level. In the new situation, this paper has deeply explored and researched the implementing procedure of electricity marketing strategy, submitted special solution to improve the implementation of electricity marketing strategy.

关键词： electricity marketing electricity enterprise management electricity market

作者: Yumei Yang

作者单位: Jinshan Power Supply Subsidy of Shanghai Municipal Electric Power Company,Shanghai 200540

会议类型: 国际会议

会议名称: 2008 China International Conference on Electricity Distribution (CICED 2008)(2008中国国际供电会议)

会议地点: 广州

会议语种:英文

页码: 1-9

在线出版日期: 2008-12-10（万方平台首次上网日期，不代表论文的发表时间）