Research on Approaches of Building Self-owned Brands in Small and Medium Enterprises
Chinas small and medium enterprises (SMEs) are flourishing and becoming an important force in the national economic development. However, brand building has not attracted enough attention and there are still many obstacles to its development. Building SMEs self-owned brands will help expedite the development of Chinas economy and earn a high reputation for Made-in-China products in the global market. This paper analyses the meaning of building self-owned brand in SMEs, and explores ways to build self-owned brands.
Small and medium enterprises (SMEs) Brand building Ways
YE Min LAN Changxian ZHAO Bozhuang
School of Management, Beijing Union University, Beijing, P.R.China, 100101
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
518-522
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）