Research on the Growth Route of the Native Service Brand

摘要：

After the review about the growth of the native service enterprises and the relative literatures, the paper defines the conception of the service brand. Based on the comparison with the developed countries, exampling as the commercial bank industry, and researching the service brand growth and the service quality, it finds out the brand growth route and influence factors of the native service brand, establishes the conception model and hypotheses, and carries through the demonstration research.

关键词： Service Brand Service Quality Growth Route

作者: GUO Huibin ZHANG Xueyin

作者单位: School of Business Management, Hebei University of Economics and Business,Shiiiazhuang, P.R.China, 050061

会议类型: 国际会议

会议名称: 2009 International SME Development Forum(2009 中小企业发展国际论坛)

会议地点: 北京

会议语种:英文

页码: 529-533

在线出版日期: 2009-10-01（万方平台首次上网日期，不代表论文的发表时间）