A Study on Value Innovation Strategies of Chinas Economy Hotel Industry
Chinas economy hotel industry has great achievement by a series of value innovation strategies. This paper firstly formulates the current situation of Chinas economy hotel industry, and then draws the strategy canvas economy hotel by comparison with high-star hotels, low-star hotels and social lodging institutes. According to the above, this paper discusses four value innovation strategies of economy hotel from the following four aspects: value/cost ratio, convenience and rapidity, chain operation and hotel E-commerce.
economy hotel value innovation strategy canvas blue ocean strategy
LIU Tao XU Fuying
College of business administration, Shandong Institute of Business and Technology, China, 264005
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
662-666
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）