On Advantages of Enterprise Cluster When Formation of Regional Industry Brand-Case Study from Wenzhou Liushi Low Voltage Electrical Manufacturers
On the base of systematic review of relevant theoretical literature, the paper identifies the four key dimensions of industrial cluster advantages, which has the significant impact on the formation of regional brand; constructs the mechanistic model of impact of cluster industrial advantages on regional brand; obtains the dimensions composing with the help of researching Wenzhou cluster brands, acquires the factual data through questionnaire survey in Wenzhou Liushi Low Voltage Electrical enterprise clusters; tests the hypotheses using multivariate statistical analytical methodologies, such as structural equation. The research result shows: the four dimensions of enterprise cluster industrial advantages all impact significantly the formation of regional brand, among which the innovation advantage impacts most significantly. The result of the paper has the referenced and instructive significance for promoting the formation of regional brand of small-and-medium-sized enterprise clusters of the country.
small-and-medium-sized enterprise clusters industrial advantages regional brand impact factors
SUN Lihui REN Chunhong
Department of Business Administration, Changchun Taxation College, P.R.China, 130117 School of Management, Sipimg Normal University, P.R.China, 136000
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
690-697
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）