Research of Search Engine Optimization Strategy for E-business Web Site of Small and Medium-Sized Enterprises
With the development of the E-business, more and more small and medium-sized enterprises build their own E-business web sites on Internet. However, the problem for the enterprises is how to promote their web sites. Search Engine Optimization (SEO) technique could enhance web sites inartificial position so that it is valuable for enterprises web site promotion. The paper starts with the working principle of Search Engine and then discusses the methods of Search Engine on web sites evaluation, analyzes E-business web sites individual factor of influencing Search Engine access. And it also gives some strategies on SEO for E-business website.
E-business web sites Optimization Search Engine Optimization (SEO) Search Engine Optimization strategy web site promotion
XUE Xiaoxia ZHOU Xiaolu CHEN Chen
College of Management, Beijing Union University, Beijing, China, 100101
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
721-725
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）