Discussion on Information Asymmetry in B2C E-commerce

摘要：

This paper analyzes the specific manifestations of information asymmetry before and after B2C(business to customer) e-commerce transactions for small and medium-sized enterprises, analyzes the causes of information asymmetry in three aspects: the virtual of e-commerce, one-time transaction of businesses, as well as the imperfection of information disclosure system, and analyzes the impact of information asymmetry on e-commerce development from three dimensions: e-commerce market, the honest merchant, as well as consumer. Then, this paper put forward some measures such as establishing third-party to audit business information published, and so on.

关键词： e-commerce B2C small and medium-sized enterprise information asymmetry

作者: QIN Dezhi ZOU Lifang

作者单位: School of Business & Tourism Management, Yunnan University, P.H.D, No.2 North Cuihu Road Kunming, 65 School of Business & Tourism Management, Yunnan University, Master, No.2 North Cuihu Road Kunming, 6

会议类型: 国际会议

会议名称: 2009 International SME Development Forum(2009 中小企业发展国际论坛)

会议地点: 北京

会议语种:英文

页码: 732-737

在线出版日期: 2009-10-01（万方平台首次上网日期，不代表论文的发表时间）