SMEs in the Communication Age: The Creation of A Win-win Stage
Small and medium enterprises (SMEs) have been contributing a great portion to the development of economy. As the world is in the threshold of information age, how to locate the relationship between enterprises and media becomes a question to ponder. Media communication serves not only as the promoter of enterprises, but also as the information browser, provider, searcher, and analyzer to some extent. However, modern world is flooded with information while the majority of what is termed as authoritative information is under the control of media conglomerates. Facing the high price in cooperation with few media conglomerates who own the information, SMEs would have to choose to quit, or to be exposed to disinformation. Meanwhile, small and medium media are still struggling for survival in the fierce competition. It is then feasible for SMEs to cooperate with small and medium media so as to reach to the win-win stage.
Media SMEs Information Communication
ZHOU Lijin WANG Shuguo
Peking University Press, 100871 Beijing Union University, 100101
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
743-745
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）