Research of E-commerce Application in Intellectual Property Agencies in Beijing
The survey of websites of intellectual property agencies in Beijing is implemented. About 72.8％of the investigated intellectual property agencies in Beijing own their websites. Implementing e-commerce not only enable intellectual property agencies to be more competitive and face market challenges and opportunities, but also set up the corporate image, improve the work efficiency, increase the business volume. This paper analyzes the status quo of e-commerce application comprehensively from the perspective of management model, major columns and function of website, advantage, problems of development. Based on the analysis and current development trend of e-commerce, this paper puts forward with some corresponding strategies and suggestions for intellectual property agencies in Beijing.
E-commerce application Intellectual property the Status quo analysis
WANG Xiaohong TIAN Ling
College of Management, Beijing Union University, P.R.China, 10010
国际会议
2009 International SME Development Forum(2009 中小企业发展国际论坛)
北京
英文
758-762
2009-10-01（万方平台首次上网日期，不代表论文的发表时间）