A Review of Technology Acceptance Model in the E-commerce Environment

摘要：

In recent years, Technology Acceptance Model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories and acceptance models from other perspectives. Reviewing the findings of previous studies, some current problems are pointed out and the future direction of research and development is viewed.

关键词： TAM Electronic Commerce Influencing Factors

作者: Lu Han Yongsheng Jin

作者单位: School of Economics and Management Beijing University of Posts and Telecommunications Beijing, China

会议类型: 国际会议

会议名称: 2009 International Conference on Management of e-Commerce and e-Government ICMeCG 2009(第三届电子商务与电子政务管理国际会议)

会议地点: 南昌

会议语种:英文

页码: 28-31

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）