Relationship Between Corporate Citizenship Behavior and Competitive Advantage: An empirical study based on adaptive ability in e-commerce firms

摘要：

With the managing transitions and social transformation, enterprises concern about the nonmarket environment and take active steps to adapt to external political and social environment. As a nonmarket act, corporate citizenship behavior refers to the empirical analysis in this paper. On the other hand, based on to explain corporate citizenship behavior - strategic adaptation - competitive advantage, we can see that strategic adaptation is the intermediary of both mechanisms. The bridge corporate citizenship behavior has the different intermediary role from the buffer corporate citizenship behavior, which provides a theoretical and empirical support for the rational use of corporate citizenship.

关键词： Corporate citizenship behavior Nonmarket strategy Competitive advantage

作者: Zhou Haiwei Wang Xiquan

作者单位: Strategic Management Institute Hohai university Nanjing, China

会议类型: 国际会议

会议名称: 2009 International Conference on Management of e-Commerce and e-Government ICMeCG 2009(第三届电子商务与电子政务管理国际会议)

会议地点: 南昌

会议语种:英文

页码: 32-35

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）