Credit Rating System in C2C E-Commerce: Verification and Improvement of Ezistent Systems with Game Theory

摘要：

China C2C e-Commerce has developed at high speed during recent years. Whether the credit rating systems of C2C e-Commerce is rational or not directly influences its development as the systems is a key way for risk-averse. This paper analyzes the C2C users fraud behavior with repeated game theory, checks the validity of existent C2C e-Commerce credit rating systems, especially the new one applied in Baidu Youa C2C e-Commerce platform. Finally some strategies that can be adopted to improve the systems are pointed out.

关键词： C2C market e-Commerce repeated game theory credit rating systems

作者: Youbei Huang Mingming Wang

作者单位: Economic Information Management Department Renmin University of China, Beijing, 100872, China

会议类型: 国际会议

会议名称: 2009 International Conference on Management of e-Commerce and e-Government ICMeCG 2009(第三届电子商务与电子政务管理国际会议)

会议地点: 南昌

会议语种:英文

页码: 36-39

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）