Tourism E-commerce between China and United States: A Case Study of Ctrip and Ezpedia

摘要：

In order to advance the development of tourism e-commerce in China, this paper selected two tourism e-commerce companies from China and United States, the Ctrip and Expedia, to compare from the pattern of the earnings, core strengths and macro setting. The results show that there are some drawbacks in Ctrip and its core competencies need to be reconstructed. The paper also gives some suggestions for those young Chinese tourism c-commerce companies to improve themselves by enriching their websites contents, establishing individual brands and enhancing cooperation with traditional tourism companies.

关键词： Tourism E-commerce Ctrip & Ezpedia Profit model Core competitiveness

作者: Zhen Liu Jie Yang Yingkang Gu

作者单位: International Exchange Faculty, Shanghai Second Polytechnic University, Shanghai, 201209, China International Exchange Faculty, Shanghai Second Polytechnic University,Shanghai, 201209, China

会议类型: 国际会议

会议名称: 2009 International Conference on Management of e-Commerce and e-Government ICMeCG 2009(第三届电子商务与电子政务管理国际会议)

会议地点: 南昌

会议语种:英文

页码: 44-48

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）