An Integrated Shopping Portal Based Recommendation across Web Storefronts: Architecture and Management
Many e-commerce firms have adopted the portal as the vehicle for their electronic commerce/business transactions. This is an integrative, user-centric and user-intensive approach, which offers various advantages and benefits to all stakeholders involved. This paper argues for the shopping portal based recommendation for personalized service. The paper firstly describes the background and motivation of this research. Next, we present architecture for an integrated shopping portal with recommender system. Then some marketing strategies for operating the portal are put forward. We give proposals for how to improve liquidity and how to deploy data collection agents. Finally we discuss potential revenue models on such portals.
shopping portal recommender system architecture marketing strategy revenue model
Fengzhao Yang Jie Cao Yao Han Yanni Mao
E-business Department, Nanjing University of Finance & Economics, Nanjing, 200433, China
国际会议
南昌
英文
58-61
2009-09-01（万方平台首次上网日期，不代表论文的发表时间）