Applying DeLone and McLean Information System Model to Online Consumer Behavior in China
In order to examine whether DeLone and McLean Information System (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumers perception perspective. Considering Chinese consumers risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and Structure Equation Modeling (SEM) is used as analysis method with SPSS15.0 and Lisrel8.70. Relationships between various factors in DeLone and McLean IS model and perceived risk are all verified except that between use intention and perceived net benefit. The findings show that our model can interpret Chinese consumers online behavior. Finally the corresponding suggestions based on the findings are provided to the operation of retail websites.
DeLone and McLean IS model online consuming perceived website quality perceived risk
Haiping Wang Zhengming Hu
School of Statistics and Mathematics Shandong University of Finance Jinan, China Management school Shandong University Jinan, China
国际会议
南昌
英文
74-77
2009-09-01（万方平台首次上网日期，不代表论文的发表时间）