A Forecast Method of Mobile Business Prospect Based on Bass Model

摘要：

As an innovative e-commerce model, mobile business will definitely turn into an alluring industry in the near future. By using the statistics of the accumulative cellphone-on-line surfing netizen and the nonlinear least squares method which is offered by the SPSS software, the authors of this paper try to estimate the critical parameters in the BASS diffusion model and thus make an approximate forecast of the cellphone-on-line users scale. Furthermore, in this paper, the authors also make a detailed analysis of the factors which play an active role in the diffusion process.

关键词： Mobile Business E-commerce Cellphone online surfing Diffusion theory Bass model

作者: Huan-huai Zhou Qi Ruan

作者单位: City College of Wenzhou University Department of Information Management Engineering Wenzhou, Zhejian City College of Wenzhou University Department of Information Management Engineering Wenzhou, Zhejian

会议类型: 国际会议

会议名称: 2009 International Conference on Management of e-Commerce and e-Government ICMeCG 2009(第三届电子商务与电子政务管理国际会议)

会议地点: 南昌

会议语种:英文

页码: 392-395

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）