Influence of Interactive Television on Electronic Commerce
The development of interactive television has the potential to open new possibilities for electronic commerce, linked to the broadcasting of audiovisual contents. To cater for the commercial needs of increasing customers, more and more enterprises have started to expand their business from internet to television again. Interactive television technologies which act as media of electronic commerce, may bring value drives to viewers, create new income channels and promote the combination of enterprises and media industry. It is necessary for interactive television to change from current walled garden without internet environment to wild forest connecting with electronic commerce by means of internet The relationship between interactive television and electronic commerce is cooperative partners instead of competitors.
interactive television electronic commerce influence media industry
Lin Xiang Qiang Wang
School of Business Jianghan University Wuhan, 430056, P.R.China School of Economics and Management W Wuhan Broadcasting and Television Bureau Wuhan, 430015, P.R.China Department of Digital TV Technolog
国际会议
南昌
英文
513-516
2009-09-01（万方平台首次上网日期，不代表论文的发表时间）