Method of Product Family Design Based on Shape Grammar

摘要：

The method of product family design based on shape grammar is proposed aiming at enhancing market competitiveness. This method uses shape grammar to ext ract basic form elements and transform them according to given rules in order to generate new product family constructed on product platform with homogeneous characters, reduce cost and shorten product development cycle. Meanwhile, value and connotation of brand are transmitted by this method. Taking Motorola as an example, this paper explores the history of product family and product shape grammar.

关键词： product family shape grammar innovation strategy industrial design

作者: Lu Zhaolin Tang Wencheng Xue Chengqi

作者单位: School of Mechanical Engineering, Southeast University, Nanjing, P.R.China, 211189

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 27-31

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）