Motivation for Product Innovation-the Case of Manufacturing Companies in China

摘要：

This paper aims at identifying what actually motivates Chinese Manufacturing companies for product innovation and what they expect to motivate them in the future. Using a questionnaire-based approach, a survey was conducted from five manufacturing companies namely; Haier, C- Bons Group, Midea, Wuhan Economy Technique Development Area Dongjiang Commerce cl. Ltd and Dongfeng Peugeot Cit roen Automobile Company Ltd. The outcome of the analysis of 352 respondents revealed that, Financial Rewards index had the highest point for both the actual and expectations. However, majority think that, Job security is the least motivation factor for product innovation.

关键词： product innovation manufacturing and motivation

作者: Samuel Kwadwo Frimpong

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 103-106

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）