A Study on the Integration of Product Innovation and Service Innovation

摘要：

In this paper, we discuss how companies make the transition to integrate products and services. There are four stages of service management maturity. Each stage adds higher levels of service, provides more sophisticated solutions, and generates more attractive margins. To mat ch these higher stages of service maturity requires expanding your value proposition beyond existing products to provide customers with solutions that include integrated products and services. You also need to fuse technology and business model innovation by organizing and allocating the appropriate resources. Finally, you need to develop robust partnerships to support the enhanced customer value proposition.

关键词： product innovation service innovation innovation integration innovation management maturity

作者: Lu Tao Zhou Jizhong

作者单位: Management School, Graduate University of Chinese Academy of Sciences, Beijing, P.R.China, 100080

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 143-148

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）