会议专题

A Study on the Relationship between Organizational Characteristics, Internal Organizational Integration and New Product Development Performance

This paper discusses the relationship between organizational characteristics, internal organizational integration and new product development performance, and conducts empirical research based on the investigation of domestic manufacturing enterprises. The results show that cooperative and sharing culture, executive support, and enterprise informat ization have positive impact on internal organizational integration, and the impact of organizat ional flexibility on internal organizat ional integration is not significant, internal organizational integration has positive impact on new product development performance. These results can provide useful references for enterprises to enhance the performance of new product development through internal organizational integration.

corporate culture organizational flezibility ezecutive support internal organizat ional integration new product development

Wu Jiaxi Wu Guisheng

Institute of Scientific and Technical Information of China, Beijing, P.R.China, 100038 Research Center for Technological Innovation, Tsinghua University, Beijing, P.R.China, 100084

国际会议

4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

武汉

英文

149-154

2009-08-22(万方平台首次上网日期,不代表论文的发表时间)