A Game Theory Model of Firms Product Quality Selection under Asymmetric Information

摘要：

Asymmetric information between consumers and firms on product quality not only affect the consumers decision-making process, but also the quality decision-making of firms. In this paper, game theory and information econo mics tools are used to deal with the firms and consumers product quality selection under asymmetric information. The research indicates that high-quality firms can transmit quality informat ion through multi-signal transmission, and there is always a separating equilibrium. Based on the consumers utility function on product quality, if consumers are mo re inclined to search for information about product quality, more firms will strive to improve the quality of products, consumers choice will affect firms product quality decision -making action.

关键词： product quality asymmetric informat ion separating equilibrium

作者: Hu Xiaozhen Yang Long

作者单位: Shool of Econocim, Huazhong University of Science and Technology, Wuhan , P.R.China, 430074

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 160-165

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）