Study on Product Innovation and Consumer Psychology

摘要：

Through employing the product innovation, this paper proposes the innovative methods of patent protection and consumer psychology to increase the value of products and make it be a new profit point. It holds the idea that under the background of WTO, the t imes of copyright and patents are established and arrives at the conclusion of exploring the approaches to innovative design of products from the perspective of consumer psychology.

关键词： patent product innovation consumer psychology value engineering

作者: Wang Jun Xiao Chang

作者单位: School of Art and Design, Wuhan University of Technology, Wuhan, P.R.China, 430070 School of Mechanical and Electronic Engineering, China University of Geosciences, Wuhan, P.R.China,

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 192-196

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）