The VE Evaluation Model of Cars Performance/Price Ratio

摘要：

With gradual maturity of car market in China, consumers become more rat ional and expect to buy cars with higher performance/price ratio. Different from the qualitative description of performance/price rat io in market, this paper employs the VE evaluation model and constructs the evaluation model of ca rs performance/price ratio to supply some re ference frame to the consumers.

关键词： car performance/price rat io VE evaluation model

作者: Tong Zewang

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 229-232

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）