Study on Diffusion of Product Innovation

摘要：

This paper intent to make a interdisciplinary studies on product creation and communication theories. In the light of the principle of diffusion of Innovation in developing communication t heories, it is about product innovation with a revolutionary new perspective and sets up diffusion model to bring enlightenment on this topic. In contrast to traditional innovation thinking, this is more than a procedure, and much easier for product designer to hold. Therefore to explore the issue of product innovation is important to diffusion.

关键词： product innovation diffusion communicat ion

作者: Cao Chunxiao

作者单位: College of the Arts, Shandong University at Weihai, Weihai, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 238-242

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）