Product Innovation in Small and Medium-Sized Enterprises
To compete internationally, SMEs must have the capability to design and produce innovative products that not only satisfy market requirements in respect to quality and performance, but also capture customers imag ination. Products involving significant technology or engineering development are particularly challenging in this respect, because product designers and engineers mu st be able to cover relevant engineering fundamentals as well as the creative and managerial skills required to drive product development. This paper argues that a firms new product development performance increases with the extent of its innovation capability. The sources and configuration of innovation capability are internal organizat ional learning capability and control of external network resources. Based on empirical observations of innovation processes in SMEs, this paper suggests that a powerful way for SMEs to do this is to offer customers new products and services that allow more efficient and effective use of the products that they currently sell.
product innovation SMEs product development R&D
Wang Heng
School of International Economics and Trade, Shandong University of Finance, Jinan, P.R.China, 250014
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
266-271
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）