Studies on Technology Innovation Model Selection of China Automobile Brands

摘要：

World automobile industry is facing fierce competition currently. In order to build up independent distinctions and advantages, Chinas auto brands are suggested to conduct technology innovation and to select a proper model conducive to enhance independent R&D capabilities, build own brands independently, have own voices in the technical area and boast leadership advantages in innovation. Thereafter Chinas auto brands can win the initiat ive to participate competition in the international market. This essay introduces technology innovation model of Chinas own car brands in three stages, and analyzes the key issues of car brands in technology innovation. The author furthermor e illustrates four models for automobile technology innovation. Automakers can choose their own mode of technology innovation referring to their financial and scientific research competence.

关键词： automobile own brand technology innovation model

作者: Wang Jiang Lv Peng Zhao Shukuan

作者单位: School of Management, Jilin University, changchun,P.R.China, 130025 Logistics Department, Changchun University of Science and Technology,changchun, P.R.China, 130022

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 398-402

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）