The Market Performance Analysis of China Automobile Electronics Industry
After more than 100 years develop ment, the auto mobile industry is already perfect in the mechanis m aspect. It is to approach the limit to enhance automobiles performance depending on changing the traditional mechanism and related design parameter. Currently, in the global automobile sales negative growth situation, the global automobile manufactures take the high-end electronic function as the competition point. To assess vehicle performance the major points are not contour and speed, but is the electronic function it has. When in 2010, the electronic equipment and software value will account for 35％ in the auto mobile cost, and the annual turnover of whole wo rld s automobile electronic will amount to 26 billion Euro. Moreover, no more space is for raw materials cost reducing, so the automobile electronic products reasonable application will be the key point for automobile to cost down. In the SCP theory model, the market performance is restricted by market structure and market behavior, reflect ing the market actual efficiency. This article is mainly from aspe cts of market size efficiency, industrial profit, technology improvement and enterprise profit to analyze China automobile electronic industry.
automobile electronics industry market performance market structure efficiency industrial profit technology improvement enterprise profit
Sun Kanghui
Jilin University, Changchun, P.R.China,130025
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
530-534
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）