Study on the Problems and Countermeasures of Chinese Sports Indus try’s Ope ra tio n

摘要：

The operat ion of sports industry in China faces many problems, such as unclear prin cipal status, weak consciousness of operation of sports enterprises, shortage of sports agents, and low market concentration of sports industry, which is unfavorable for scale operation. To solve these problems, the country should change the status of sports enterprises, cultivate qualified principal parts in sports industry, implement unbalance development strategy, enhance scale and concentration of sports industry, implement brand strategy, and promote sustainable development of the industry.

关键词： sports industry operation concentration countermeasures

作者: Xu Yong Liu Guoxin

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070 Physical Education De School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 580-584

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）