Research on Innovation of Regional Development Pattern Based on Marketing Orientation
Regional development is a process of increasing regional welfare, along with output increase, structure change, system transformat ion, space evolvement, income distribution, knowledge advancement, and conception evolvement. With the deepening of marketizat ion, globalization, informat ization and the change of regional developmental environment, the regional developme nt pattern has shifted from tradit ional supply aspect to demands aspect, which needs the region build market ing orientation. The marketing-oriented regional development pattern promotes the regional incessant development mainly by the processes of accumulation of regional brand capital, material capital and economic space. From the whole view of regional development, the innovative pattern of co-market ing may be utilized into regional development, which emphasizes both the cooperation and appropriate competit ion among regional enterprises so as to make sure that each enterprise can obtain benefits from the cooperation market ing.
regional development marketing orientation co-market ing
Xiong Kai
Business School, Jianghan University, Wuhan, P.R.China, 430056
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
720-724
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）