Customer Value-Oriented Enterprise Management Strategy

摘要：

Traditionally enterprise managements goal is to ma ximize profit. Modern enterprises have made revolutionary changes in aspects of goals and management for the purpose of survival and development. It is necessary for enterprises to maximize multi-profit and non-profit , while its management goal should turn from maximum of profit to maximum of value. This paper gives definit ion of enterprise value management and customer value-orientation and proposes enterprise value Management Strategy based on customer value-centered strategic concept, production operation and enterprise culture strategy.

关键词： customer value enterprise value management strategy

作者: Wang Guo

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 770-775

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）