Study on Enterprise Blue Ocean Strategy Based on the Value Innovation

摘要：

This paper is based on the theory of value innovation to explain the significance of the implementation of Blue Ocean Strategy in the enterprise. It analyses the practice of the implementation of Blue Ocean Strategy to achieve value innovation and build sustainable competitive advantage based on the theory of value innovation in Jinjiang Inn Co., Ltd. And then this paper comes to the conclusion that carrying on consumer demand-oriented value innovation is able to create a bigger market space and provide protection for corporate profits growth and sustainable development.

关键词： blue ocean strategy value innovation sustainable competitive advantage Jinjiang Inn Co. Ltd.

作者: Zhang Xin

作者单位: School of Business, Jianghan University, Wuhan, P.R.China, 430000

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 840-843

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）