Internet Marketing and Innovation Strategies of China’s Economy Hotels: A Case Study of “7daysinn Group
With the rapid development of Internet, the internet marketing has become an important market ing way of Chinas economy hotels. As 2008 Beijing Olympic Games was held and 2010 Shanghai World Expo is drawing near, some brands of Chinas economy hotels are expanding with the growth speed of 200％ -300％, and some new brands also continue to emerge. Facing the situation that the transnational economy hotels come into China one after another, Chinas economy hotels have many opportunities, in the meantime, they also face enormous challenges. Comparing with the transnational economy hotels, the internet market ing of Chinas economy hotels generally has a lower level of development and is still at the init ial stage, so there are still many problems. To solve these problems, this paper adopts the methods of induction and systems analysis , takes ―7daysinn Group‖ as a case study, has analyzed the actuality and existing problems for Chinas economy hotels to develop the internet market ing, and has proposed some corresponding innovative strategies about how to develop the internet market ing of Chinas economy hotels. Finally such a conclusion has been reached: As long as Chinas economy hotels understand fully the importance of internet marketing, take some corresponding measures to resolve the current problems, and innovate continuously on the strategies of internet market ing according to actual conditions, Chinas economy hotels will surely get a sustainable and healthy development.
economy hotel internet marketing problem strategy 7daysinn Group
Cheng Congxi Ma Shijun
Economy and Management College, Wuhan Polytechnic University, Wuhan, P.R.China , 430023 Department of Business Administration, Hubei University, Wuhan, P.R.China,430062
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
932-937
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）