SWOT Analysis of the Development of Chinese Small E-commerce Companies-Taking ECF as an Ezample

摘要：

This paper analyzes SWOT model in a Chinese small business company by means of case study from three dimensions, which respectively are the internal environment, the macro environment and competitive environment. According to the analysis result, this paper analy zes those strategic influencing factors, divides and constructs four kinds of combinat ions, and also investigates strategic decisions of companies under each kind of combination. The results illustrate that SWOT analysis can make the small business companies more rat ional in introducing approriate strategic decision-making. At last, we also puts forward some solutions and suggestions based on the limitation of SWOT anlysis.

关键词： SWOT e-commerce small e-commerce companies case

作者: Tian Guanjun Zhang Wenjuan Yang Jianjiang Shen Jia

作者单位: School of Accounting, Chongqing University of Technology, Chongqing, P.R.China, 400054

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 978-983

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）