Discuss on Marketing Channel Innovation of Small and Medium Sized Enterprises-Based on Wireless Marketing Model

摘要：

In this thesis, the authors point out the necessity for the small and medium sized enterprises (SMEs) to carry on the market ing channel innovation, introduce the research status of the theory of market ing channel, expound the organization model of marketing channel ,elaborate the contents of wireless market ing, put forward the marketing channel innovation based on wireless marketing model, finally carry on the forecast on this kind of new channel model innovations prospect.

关键词： market ing channel innovation organization model wireless market ing

作者: Li Qiong Guo Peng

作者单位: Economics and Management College, Tianjin University of Science & Technology, Tianjin, P.R.China, 300222

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1345-1348

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）