Marketing Innovation for Chinese Enterprises in “Resource-saving Epoch

摘要：

This paper proposes that its quite important to do some marketing innovation for Chinese enterprises in resource-saving epoch. After the analysis of the impact of the state policy develop a resource-saving society on the circumstance of marketing in China, on the basis of Marketing Innovation Theory, eight perspectives related to the marketing innovation are presented in this study: market ing concepts, consuming propensity, production development, channel management, logistical systems, market ing organization and brand refination.

关键词： enterprises resource-saving society marketing innovation

作者: Cao Liqiang

作者单位: Henan University of Technology, Zhengzhou, P.R.China, 450007

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1374-1377

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）