CSR, Ezternality and Profits Allocation of Supply Chain
This paper considers one of the hot topics in the current society-food quality and safety problem. We analyze the new features of CSR under supply chain management and then analyze its short, medium and long-term effects on the profits allocation in supply chain management under the perspective of externality. Based on the analysis, the CSR has different effects on the profits distribution in short, medium and long-term ways. The externalities produced by CSR are not an easy way but a step-by-step process. In the short term, it has no obvious effects on manufacturers, retailers and society, the profits of the short term can not compensate for costs. In the medium term, there are three situations which depended on the specific circumstances. While in the long term, it will improve the Pareto Optimal of society, bring about positive external effects. We can use the J Curve to manifest the relationship among short, medium and long-term. Finally, we conclude strategic choices for the supply chain under CSR.
corporate social responsibility(CSR) ezternality profits allocation supply chain
Wang Zhenzhen Chen Honghui
LingNan College, Sun Yat- Sen University, Guangzhou, P.R.China, 510275
国际会议
4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)
武汉
英文
1397-1406
2009-08-22（万方平台首次上网日期，不代表论文的发表时间）