Marketing Environment, Entrepreneurship and Rapid Internationalization of the Born Global

摘要：

The Born Global (BG) is a business organization that, from inception, seeks to derive significant competit ive advantage from the use of resources from and the sale of outputs to multiple countries. This study combines market ing environment and entrepreneurship to develop a general model of BGs rapid internationalization. The paper analyzes this model using a structure equation model approach, with 105 BGs in Pearl River Delta and Yangtze River Delta in China selected as the samples of this study. The results indicate that marketing environment positively affects entrepreneurship, and entrepreneurship has significant effect on BGs rap id internationalizat ion, but ma rket ing en vironment does not have direct impact on BGs rapid internationalization. Furthermore, our results provide evidence that entrepreneurship plays a mediat ing role between ma rket ing environ ment and BGs rapid internationalization.

关键词： market ing environment entrepreneurship born global rapid internationalizat ion

作者: Cao Changxing Ma Haiyan Li Wenchuan

作者单位: School of Economics and Management, Zhejiang Forestry University, Hangzhou, P.R.China, 311300 School of Management, China University of Geosciences, Wuhan, P.R.China, 430074

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1472-1475

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）