Research on the Innovation Management of Outdoor Advertisements in China

摘要：

The present paper analyzed the relationship between outdoor advertisement and urban environment, and explored the management principles of urban outdoor advertising in China. On the basis of market research, the ways to improve the quality of the outdoor advertisement in China were proposed. The concept of district identity system should be followed and the urban outdoor advertising in china needs to be under reasonable control. It can be concluded that urban outdoor advertising in China should achieve the goals, truthfulness, kindness and beauty, and develop harmoniously with the urban environment.

关键词： outdoor advertisement management innovation

作者: Song Xinjuan

作者单位: Collage of Art and Design, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 4th International Conference on Productinnovation Management(第四届产品创新管理国际会议)

会议地点: 武汉

会议语种:英文

页码: 1476-1479

在线出版日期: 2009-08-22（万方平台首次上网日期，不代表论文的发表时间）